Boost Business With A Restaurant Newsletter
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With any restaurant, customers are the cornerstone to success. In order to fill tables frequently enough to make a profit, you have to attract new customers and retain loyal ones. While restaurant atmosphere, quality of food, value for the price, and a friendly and knowledgeable staff are important components for a good running business, long-term success requires a solid combination of sales, marketing, promotions and public relations.
A restaurant newsletter is an ideal way to boost your business and develop a relationship with customers. It can be done in electronic form and sent to email lists and posted on your restaurant website, in print form to be mailed and given to customers at the restaurant, or a combination of both.
The look of your restaurant newsletter should reflect the image of your restaurant. If you are a formal dining establishment, you newsletter should look upscale and sophisticated and be written with flair. If you are a casual, family restaurant, then your bulletin should have a fun and friendly look and be written in an upbeat, casual tone.
Relevant information about your restaurant should be included in any online materials or printed matter that you produce. The important information required will be the name and address of the restaurant, the hours of operation, phone and fax numbers, website address and e-mail contact details. Put this information in an information line at the bottom, in a box to the side, or as part of the title.
When it comes to your restaurant newsletter, be customer focused and not self-promoting. For example, the customer will be very interested in any charitable events you are hosting, any monthly specials you are offering, a new seasonal menu, the new chef, stories behind your recipe of the month, any industry trends or features.
How often should you send out a restaurant newsletter? This is a good question, as if you overdo it the customers will view your communication as advertising, rather than information. If you only change menus seasonally and do not really hold any special events, then you can probably get away with a quarterly newsletter, otherwise many choose to send this out on a monthly basis.
A good restaurant newsletter is one that customers can quickly read. Write brief articles and use short sentences. Catchy headlines and dividers to separate articles also help. Be sure to break up text with white space. Include only one or two small images, whether of food, staff, or other appropriate photo, so as not to jam a persons email box.
In your restaurant newsletter, make sure that you put links within. In a printed publication, the customer should be prompted to visit your website when they have computer access. Its very important that you encourage people to subscribe to your newsletter list, so put instructions there as well, together with a forward to friend link. For new subscribers, you should offer incentives and give rewards for referrals. Feedback should be requested and polls are great features to include within your newsletter.
Article Source: Articlelogy.com
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