Product Portfolio For Your eBook Business
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When you are building your eBook business funnel do you want to have an inventory of unrelated products? Absolutely not! That is an inventory, not a funnel. The purpose of a funnel is to use it to lead your customers through your marketing process so that they slowly begin to build trust and a relationship with you and your business.
Therefore every product that you implement and every marketing strategy that you employ should have an end goal in mind of moving people through your marketing funnel. Lots of people should enter the top part of the funnel through your lower priced products. A lower amount of people should move to the middle of your funnel with your middle priced products. A small minority should be at the end of your funnel with your higher priced products.
Keep in mind you can sell one product in a variety of formats for your online business opportunities. For example, the book I sell is in the format of a $15 physical book, a $10 electronic book and a $25 audio book. I wrote the book one time and then created three separate packages for it and they all sell well.
This is exactly why you need to include a newsletter as a part of your eBook business funnel. Your newsletter is often the only way you can move more people through the funnel. It allows you to build the trust and likeability factor that is so necessary to make more deeper funnel sales and show that you are a legitimate home business.
The other thing my marketing funnel does is it eventually allows me a platform of communication for my ultimate mission. My ultimate mission is to proclaim the name of Jesus Christ to everyone that I meet. By teaching families how to create an income from real home business opportunities, this allows them a vehicle for God to be a blessing in their lives. If it also allows me to make money in the process, that is just great as well!
Article Source: Articlelogy.com
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