Regardless of the type of website you have, it won't get very far if enough people don't see it. In other words, driving targeted traffic to your site should be your number one priority; and what better way to get visitors than through the major search engines like Google? When your site is ranked by the search engines, for a keyword that's frequently searched for, you have a reliable source of traffic that's both free and highly targeted. Out of all the tactics you can use to rank well, the most effective is getting backlinks.