Google and Web Site Optimization
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The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Finding out where your site ranks in Google can be tricky. There are many websites that claim that they can tell you where your page shows up in Google search results for your keyword phrase, but most of these sites are unreliable and produce questionable results.
Search engine designers found that by relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters.
The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
The implementation of Google Panda affected many sites Search Engine Ranking Position. Many SEO experts have speculated that Panda takes into account user behavior patterns, gained either through user behavior at Search Engine Result Pages (SERPs), or through the Google Toolbar. Google Panda appears to impact an entire site's ranking, rather than just the individual pages on a site. Google Panda updates are rolled out periodically and are not a continuous part of the algorithm's development.
Article Source: Articlelogy.com
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